Nikkei Leisure Highlights Tokyo Revengers, Uma Musume, Evangelion As 2021’s Greatest Hits


Nikkei Leisure’s January 2022 subject highlights the most important buzz turbines throughout Japanese movie, tv, streaming, music, books, and video games in 2021. The Tokyo Revengers anime ranked in because the top-watched streaming program for each female and male audiences through the latter half of the 12 months, whereas Uma Musume Fairly Derby was the top-grossing sport app and Evangelion: 3.0+1.0: Thrice Upon A Time was the top-grossing movie.

The three titles had been additionally the winners of the Yahoo! Japan Search Awards within the anime, movie, and sport classes, which is decided by the variety of searches for a selected time period in comparison with the 12 months earlier than.

Nikkei Leisure interviewed Pony Canyon producer Hirofumi Itо̄, who broke down among the elements behind Tokyo Revengers‘ success particularly. He mentioned that, being a narrative about Japanese delinquents, it was atypical for a late-night anime, however the producers additionally figured that this type of subject material does properly within the rental enterprise. With this in thoughts, they targeted on the streaming market with the belief that it had the potential to be successful like Shinjuku Swan or Ushijima the Mortgage Shark.

When it got here to selling the anime, the staff targeted on advertising to youths and bringing out the teenager insurrection vibe. Internally, the employees had a photograph of a bunch of youths crowded round a comfort retailer—a standard picture related to delinquents in Japan. Not solely did they attempt to get the collection on as many streaming platforms as attainable, in addition they determined which TV stations to broadcast the anime in based mostly on which prefectures gave off the impression of getting lots of juvenile delinquents. Utilizing the favored male rock band Official HiGE DANdism for the opening theme was additionally a deliberate transfer to encourage phrase of mouth amongst individuals who do not usually watch anime.

Itо̄ cited TikTok as an necessary ingredient within the anime’s success. Mikey’s iconic “Anybody scared?” line turned an web meme; in accordance with Itо̄, this prompted lots of younger folks to begin watching the anime and even get their dad and mom to observe too. Itо̄ additional cited the live-action movie adaptation as an element; though COVID-19 interfered with the movie’s authentic launch schedule, it ended up releasing on the similar time the anime was on air, and the recognition of the 2 variations complemented one another.

Nikkei Leisure additionally highlighted Jujutsu Kaisen because the 12 months’s top-selling manga, commenting on the success of its tv anime adaptation.

Supply: Nikkei Leisure January 2022 Difficulty


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